Don't let Brexit 'events' become a distraction
The referendum was a major milestone for the UK and ensuing events have been even more eye-opening. We've witnessed government upheavals, turbulent financial markets, overseas takeover of a major UK semi-conductor and software design company, and financial collapse of an online travel agency. Every day seems to provide a new topic or event - directly or indirectly linked to Brexit. With news that fills the airwaves, newspaper and online columns - we're often hearing "you couldn't make this up" from business commentators' lips.
We do not yet know the exact timescale for completing the UK's exit from Europe but it is inevitable that more 'Brexit' events will take place along the way. This can cause business uncertainty, influence employment and investment decision-making. However, it is important organisations are not distracted from tackling the longer-term mission and prepare for change.
Greek philosopher, Heraclitus, said: "The only thing that is constant is change." Post-Brexit, this quote will ring true for those organisations:
- relishing the opportunity to move into new global markets;
- wanting to maintain links with Europe;
- sustaining and growing share in their home market.
Fundamental to the success of this approach is using communication effectively to:
- position an organisation, products and services as market leader within its respective sector;
- engage and motivate employees to deliver greater innovation and productivity;
- protect and enhance an organisation's brand and corporate reputation among its key stakeholders.
Be wise. Use this time to invest in your future. Others, no doubt, will be doing the same.