One question we are often asked at Highbank Communications is - how do we improve staff engagement and employee motivation? It may sound like a cliché but it's true: employees are an organisation's greatest asset. Unfortunately and for whatever reason, many organisations do not have strong and collaborative relationships with their staff.

As already mentioned (see Strategy), the way in which social media has impacted business means we are all having to rethink the way we operate. The challenge to maintain strong, commercial performance is very real particularly when markets are now so much more competitive than they once were. Organisations must redefine their service delivery and no industry sector can ignore the fact that being adaptable and flexible in the face of changing circumstances is vital to success. To achieve this, an engaged and motivated workforce is essential.

This is more than just keeping employees informed with the occasional company update. It is helping them gain an in-depth understanding and belief in the organisation. It is about strengthening awareness of how their role contributes to the overall success of the organisation and can positively influence their behaviour. It's important to help staff realise their full potential and consistently deliver a strong performance.We can:

• Assess the gap between current and desired levels of employee engagement.
• Determine ways to improve staff engagement – particularly during times of change which can be particularly challenging.
• Strengthen employees' awareness and understanding of your organisation's purpose, vision, strategy and performance.
• Develop an internal performance excellence culture which becomes a core value in your organisation.
• Embed an employee engagement strategy for individual and company KPIs.

Get in touch today and let us explain in more detail how we can add value.